If you are seriously considering starting your own newspaper, you better take some time to develop a well-defined and detailed plan to carry it out. Good planning is critical to your financial success in any venture. It will help you avoid all sorts of problems you may not have thought of otherwise. It will also help you tailor your operation to fit your resources, needs and goals.
You may even find, upon examining a business idea closely, that your concept just won’t work in your area and you will have to think up something else. If you find this out during the planning stage, all you’ve lost is a little time–whereas if you’d jumped headlong into an ill-fated business venture, you would have lost time, money, and a some sweat and blood to boot.
First, assess you own abilities and personality. You’re in the best position to know what your strengths and weaknesses are. Fit your business around your strengths and abilities, not the other way around. You’ll find your work much easier and lots more fun. And you will know what you are doing instead of groping around in the dark.
Second, you MUST research your market. Is there a market for your business in your community? Who is your competition? Is there room for your business too? Even the sharpest of businessmen will neglect this very basic step. But don’t be one of them–talk to people who would be potential clients for your services. Ask if they would do business with you to help you get started. Make some phone calls. Run a trial ad. Send out some letters. Take the initiative to feel out your market before you begin.
Third, map out a course of action. Try to write down, step by step, the actions you need to take in getting your business started. Having a written plan in front of you helps you see what specific actions need to be taken in setting up your business. Also write down all questions, thoughts and comments you have about your business. If you’re not sure where to start putting together this sort of “business plan”, check out a few books on starting your own business at your local library.
Fourth, analyze your time and money. All legitimate ideas for starting a business entail some expense and (especially) time in getting started. You should get a general idea of what your starting-up costs are going to be. (This will vary from a few dollars to several thousand, depending on what type of business you are setting up.) Be as complete as you can in writing up an estimate for your basic supplies, inventory (if any), advertising costs, business cards, letterhead, equipment, etc.
Honestly examine your own financial resources and determine whether you will be able to finance your venture or not. If not, admit it to yourself and either change your plans or begin to check out your alternatives–loans from family or friends, a partner who might help fund your business, an additional part-time job, or (as a last resort) a bank loan. Some people even start new small business ventures with a credit card!
Keep in mind that the first few weeks (and sometimes months) of any business will probably be tough going, and expenses will most likely outweigh income. But if you hang in there long enough and your ideas are sound, you should soon find yourself making a profit and developing better contacts and opportunities.
You should also analyze the time you have available to pursue your business. Starting any business usually takes much more time and effort that you first expect. If you are in school or have another job as well, you will have to MAKE time to develop and nurture your business.
Fifth, examine yourself. Have you the discipline to stick with your business and give it the chance it deserves? Can you handle the work, preparation and promotion needed to support your idea and make it succeed? You should be prepared to work long and hard–maybe harder than you have ever worked before.
Some ideas require more planning, research and capital than these guidelines suggest. Others can be started with minimal planning and preparation. Whatever the case, be sure to plan sufficiently for each business venture.